For this project, we were given a newspaper advertisement to improve. My goal was to clean it up to be less busy and more legible. I created hierarchy to ensure that the viewer knew exactly where to start. In the illustration, I used the recognizable tail of the chameleon as a metaphor to describe how the even would unfold into something much larger than the audience may first assume. Lastly, I researched and utilized the color palette from various species of chameleons.
My campaign is to raise awareness of the number of children being sexually abused, which sometimes lacks recognition because it's such an uncomfortable subject. I decided on a guerilla advertisement strategy which places the ad where the audience is not expecting it and focused on other tasks. The goal is to bring attention to the frequency of abuse (every 8 minutes on average), and point out that in the small amount of time it takes them to complete their task, a child has been sexually abused. This advertisement would run through the month of April which is Sexual Assault Awareness Month.
This campaign is to allow for college students who wish to ease their stress by taking an adventure near their campus. They don't need to feel burdened by having the right equipment of going with a lot of experienced hikers. They can enjoy the view at their pace with their friends, and be back in school within a reasonable hour. My goal is to allow for students to reduce their stress while having fun. I want them to get outside the classroom and experience life and nature. Hiking gear can be rented out, a free journal for them to document their adventures will be provided, a bus for transportation will also be provided, and a homepage on the school's website detailing the event will be shown.
This concept magazine was created behind the idea of having a magazine that catered to culinary science. There is a new field in which science and food are being combined to create masterpieces on a molecular level. This magazine has an editorial, Q&A, a book review, and a feature article.
This advertisement project for the Adbusters Digital Detox Campaign allowed for only 2 hours from concept creation to final art. An individual is shown in a hospital bed with an IV/charger cable attached to them. They need to disconnect from their phone in order to live, and yet they're still holding it, communicating the ongoing struggle to let go.
I created this festival concept for the Olvera Street Merchants Association Foundation. It is a concept for Dia de los Muertos which a celebration for the dead. I grasped the essence of the native traditional garb and culture. I created a lively campaign based on living life, having fun, and celebrating the dead. I kept it as far away from morose or sad as possible because that's not what the festival is about. I created a custom die-cut skull brochure to entice visitors and tourists.
Chadaka Thai is a restaurant I frequent in Burbank, California popular for their curries. However, their logo and website design needed revamping. For their logo, I grabbed inspiration from Buddhism by integrating the yogi and the lotus flower into the "C." I then created a take-out bag using the pattern of the logo, cloth napkins with the logo, and a website which was simplified but still remained true to simple elegance of the restaurant.
This concept was created using the idea of having a winter olympics in Lapland, Finland. I took inspiration from their native Sami people, and the many patterns within their clothing/artwork. The concepts created include a logo using the colors from aurora borealis, ticket design, and banners.
Unico is wine bottle branding concept that comes in Sauvignon Blanc and Cabernet Sauvignon. Unico, which means unique, eludes to the uniqueness of the company as well as the customer. The logo is fingerprint combined with elements of the Aztec sun to symbolize tradition and the customer themselves. The brand name, La Luz, which means the light, symbolizes the essence of all life and positivity.
This is a redesign of an already existing website which is the Volunteers of the Burbank Animal Shelter. I simplified their website as well as organizing it and ensuring it peaking the interest of the viewer. Simplification with an easy explanation was my main and final goal in establishing and coding this website.
In this project, we were asked to create an introduction concept for a show or movie using illustrations or videos in After Effects. I chose to do Mad Men because I absolutely adored the overall design and idea of the show. First, I started with thumbnail sketches of how the scenes would be setup. Then, I illustrated each character I felt was significant to the show and to the viewer to know about. Lastly, I added transitions in between slides and vintage videos to the characters to remain true to the 1960 concept.
Using After Effects, we were asked to re-create an application that we could show how it involves user interaction through a trailer. I chose the Fallout game application which I then showed how the user would play the app and added an ending to trailer. I remained true to overall game design and kept the classic Fallout game music so the viewer could gather an idea to the overall concept of the game.
The parameters of this project included using experimental typography to sponsor an event and create a poster for it. To create this poster, I used clear glue, holographic paper, and a flashlight to capture the highlights and shadows of the glue with the reflections of the paper.