Digital Detox.jpg

Digital Detox

In this advertisement concept, I was asked to create a print ad for AdBusters for their Digital Detox campaign. I had approximately 2 hours to create a concept and final design for this project. I grabbed a stock image which had a nurse's hand, needles, and more IV's, and photoshopped them out so that I was able to place the text. The idea behind the concept is that the individual must disconnect from their phone in order to survive. It shows struggle because the phone is still contained within their hand.